Aaron Farmer, Broker & Owner

Aaron Farmer began his real estate career in 1995 after earning a degree in Marketing from Texas A&M University. He worked as a REALTOR® in College Station and San Antonio before moving to Austin in 1999, where he founded Texas Discount Realty. He later founded National Agent Network in 2004 and Rudder Realty, Inc. in 2016.

Aaron gained national attention in 2002 when he successfully challenged the Texas Real Estate Commission over anti-competitive rules. The case resulted in an injunction and led to a four-year public effort that culminated in his testimony before a U.S. House of Representatives Committee on the “Changing Real Estate Market” in July 2006.

He was named to Inman News’ list of “Most Influential Brokers” in 2005 and has participated as a panelist at Inman Connect and a Department of Justice workshop on competition policy in real estate. Aaron has been featured in major media outlets including the Wall Street Journal, USA Today, Dallas Morning News, Austin American-Statesman, San Antonio Express-News, Austin Business Journal, C-SPAN, and NPR.

Aaron has also been active in industry leadership. He has served with the Austin Board of REALTORS® since 2006, including roles on the Board of Directors and the MLS Advisory Council. He served as Secretary/Treasurer in 2014 and was elected President of the Austin Board of REALTORS® in 2016.

In 2016, Aaron was elected and served as President of Austin Board of Realtors, completing an amazing transformation from industry “outsider” to the President of the 3rd largest Board and MLS in the State of Texas.  The experience he gained was invaluable during this time which included conducting over 40 TV, radio, and print media interviews; leading MLS merger negotiations; and CEO contract negotiations among many other activities.

Over the past 26 years, Aaron has overseen more than 2,000 real estate transactions, including many of his own investment properties. He is a fourth-generation Texan.


Texas Broker Aaron Farmer on C-Span testifying before the US House of Representatives. Testifying in favor of discount flat-fee real estate services.

Aaron Farmer on C-Span testifying before the US House of Representatives